The Right Price is a key concept in our line of work. When consumers see the product and the price, there should be no doubt about its worth. Both in the Argentine and US market it is essential to achieve the opportunity to offer an excellent sales price, promotional gifts with purchases, value packs, etc., and receive first-rate results.
The “suggested retail” price should include a reasonable margin from the start of introduction of the product in order to develop a successful marketing program that will give you in a reasonably short period of time, satisfied clients and consumers.